Looking back over the course of my career, there have been a lot of fun projects. Some clients know what they want and just want you to execute, some let you design their style and run with it, and others… well, they just resonate with more than just the creative part of your brain.
For me, that client had to be Bacon Salt. I mean, J&D Foods. I first heard about them from a random post on Craigslist looking for a digital artist. I emailed but didn’t hear back right away. Then I decided to stalk them on Twitter. I mean that in a good way. I mean, any company that lists “love of cured pork products” as a job requirement has to have a sense of humor, right?
Turns out they liked my style and gave me a shot. I was to create a bacon character for their new Microwave popcorn. They liked it so much, they said “Hey Rob, why don’t you take a swing at our packaging too…” I was sold.
I’ve always been a fan of creative food packaging, from C-3POs cereal with the crazy masks on the back as a kid, to the awesome package design of DRY Soda Co’s bottles here in Seattle.
So i did the popcorn…
Then I did an envelope.
Then I did baby formula… (funny story there, the Huffington Post thought it was a real thing. #robsPhotoshopSkillsFTW
Then came Bacon Salt, Baconnaise, Bacon Gravy…
And Sriracha Candy Canes and Popcorn.
And Bacon-Scented Shaving Cream …
And the question pinnacle in my packaging design career…
Heck, Miley Cyrus even tweeted about this one!
So who has been your craziest, most amazing and fun client to work with? Give ’em a shout out here!
Seriously – the “Open Office” concept is a great idea… in theory. Free collaboration, casual conversations, the hum of busyness and creative energy… We even have low cubes that give some privacy but also encourage social interaction. These things are great. But I’ve noticed a key issue with my work environment. I can’t get any WORK done.
That’s kind of a big deal… Continue reading “Why I can’t stand the Open Office idea”
Originally circulated on USENET and BBSes in the late 1990s. Author Unknown.
Can you relate? I am a child of the 70’s and 80’s. That is what I prefer to be called. The 90’s can do without me. Grunge isn’t here to stay, fashion is fickle and “Generation X” is a myth created by some over-40 writer trying to figure out why people wear flannel in the summer.
When I got home from school, I played Atari. I spent hours playing Pitfall or Combat or Breakout or Frogger. I never did beat Asteroids. Continue reading “I Am a Child of the 80s”
By now, you’d think marketers would know how to write for the Web. The Internet has been a piece of popular culture for 20+ years now. Heck, I remember building my first Geocities site with nothing but Adobe Photoshop 3.0, a scanner and a text editor.
But even after all this time, it helps to have a primer. You can’t write the same way for the Web that you do for print advertising – people use it inherently different. And if “Content is King” then I’m about to give you the Keys to the Kingdom. Continue reading “The Best Top 10 Email Marketing Tips You’ll Ever Read. Honest.”
Starting out on your own, becoming an adult and establishing yourself, your goals, dreams and career can be a scary thing. But I believe you can do it, and do it well. And with the help of a little story from a galaxy far, far away, I’m going to share with you what I’ve learned. Don’t worry, kid, this may sound like a bunch of simple tricks and nonsense, but pay attention. You’re about to take your first step into a larger world. Continue reading “Unleash Your Inner Jedi : Starting out as a young creative”