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Rob Christianson

Adventures in Advertising

Who’s The Craziest Client You Ever Had?

Looking back over the course of my career, there have been a lot of fun projects. Some clients know what they want and just want you to execute, some let you design their style and run with it, and others… well, they just resonate with more than just the creative part of your brain.

JDs-Main-Logo

For me, that client had to be Bacon Salt. I mean, J&D Foods. I first heard about them from a random post on Craigslist looking for a digital artist. I emailed but didn’t hear back right away. Then I decided to stalk them on Twitter. I mean that in a good way. I mean, any company that lists “love of cured pork products” as a job requirement has to have a sense of humor, right?

Turns out they liked my style and gave me a shot. I was to create a bacon character for their new Microwave popcorn. They liked it so much, they said “Hey Rob, why don’t you take a swing at our packaging too…” I was sold.

I’ve always been a fan of creative food packaging, from C-3POs cereal with the crazy masks on the back as a kid, to the awesome package design of DRY Soda Co’s bottles here in Seattle.

So i did the popcorn…

baconpop

Then I did an envelope.

mmmmvelopes-bacon-flavored-envelopes-2

Then I did baby formula… (funny story there, the Huffington Post thought it was a real thing. #robsPhotoshopSkillsFTW

baconbaby3

Then came Bacon Salt, Baconnaise, Bacon Gravy…

BaconSaltFlavors

Baconnaisegravypkg-noshadow

And Sriracha Candy Canes and Popcorn.

And Bacon-Scented Shaving Cream …

Bacon-Shaving-Cream

And the question pinnacle in my packaging design career…

Heck, Miley Cyrus even tweeted about this one!

So who has been your craziest, most amazing and fun client to work with? Give ’em a shout out here!

 

I Am a Child of the 80s

Originally circulated on USENET and BBSes in the late 1990s. Author Unknown.

Can you relate? I am a child of the 70’s and 80’s.  That is what I prefer to be called. The 90’s can do without me.  Grunge isn’t here to stay, fashion is fickle and “Generation X” is a myth created by some over-40 writer trying to figure out why people wear flannel in the summer.

pitfallbox001.jpgWhen I got home from school, I played Atari.  I spent hours playing Pitfall or Combat or Breakout or Frogger.  I never did beat Asteroids. Continue reading “I Am a Child of the 80s”

The Best Top 10 Email Marketing Tips You’ll Ever Read. Honest.

By now, you’d think marketers would know how to write for the Web. The Internet has been a piece of popular culture for 20+ years now. Heck, I remember building my first Geocities site with nothing but Adobe Photoshop 3.0, a scanner and a text editor.

But even after all this time, it helps to have a primer. You can’t write the same way for the Web that you do for print advertising – people use it inherently different. And if “Content is King” then I’m about to give you the Keys to the Kingdom. Continue reading “The Best Top 10 Email Marketing Tips You’ll Ever Read. Honest.”

charging

Unleash Your Inner Jedi : Starting out as a young creative

Starting out on your own, becoming an adult and establishing yourself, your goals, dreams and career can be a scary thing. But I believe you can do it, and do it well. And with the help of a little story from a galaxy far, far away, I’m going to share with you what I’ve learned. Don’t worry, kid, this may sound like a bunch of simple tricks and nonsense, but pay attention. You’re about to take your first step into a larger world. Continue reading “Unleash Your Inner Jedi : Starting out as a young creative”

You might be a Gen-X-er if…

by Anonymous

You wore anything Izod, especially those windbreakers that folded up into a pouch you could wear around your waist.
You remember when Jordache jeans were cool.
In you fifth grade class picture, you’re wearing an Izod shirt with the collar up.
You know, by heart, the words to any “Weird Al” Yankovic song.

Continue reading “You might be a Gen-X-er if…”

CDK Infographics

Various infographics created for CDK Global, incorporating our new brand and my (adapted) icon library. Continue reading “CDK Infographics”

Star Wars Episode VII cover photos

I just snagged these shots from the new Star Wars VII The Force Awakens trailer… They work great as Twitter or Facebook cover photos! ENJOY Continue reading “Star Wars Episode VII cover photos”

New Logos for Kids Ministry

My newest logos were unveiled this morning for my church’s rebranding of the Children’s Ministry.

20140518-161321.jpg Continue reading “New Logos for Kids Ministry”

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