This is one of two HTML emails I’m putting together for Bellevue Bridal Boutique. Jen and I do a lot of design work for them… they’re probably one of our best clients with one of the longest relationships.
I design the email in Photoshop, based on a pre-existing template I’ve created. When the client has approved a JPG of the design, then I export the relevant changing elements (photo, title, background gradient) to individual graphics that go into the HTML template I’ve done in Dreamweaver. We deploy the emails with iContact. It’s a pretty simple yet effective process.