Today was the first time I saw Starbucks’ new logo in action in their stores. What do you think of the updated logo?

My thoughts are that they’re going for 1) international audiences by not showing English (just like McDonalds golden arches), 2) more of a modern ‘social networking badge’ look – big, bold, simpler.

In looking at the final product, I’m sure a whole lot more design time and studying went into the update than just 10 minutes, but I could easily see how fast you could update the former logo to this one in Adobe Illustrator.

Personally, I like it. It’s a bit more legible from far away (spotting the sign in the distance while driving should be easier now) and I’m all about big, bold, simple logos.

What do you think? Please share…