Redesigning Bacon Salt, Part 1

I’m going to walk you through my redesign of Bacon Salt…

Here’s the original version, before me:


Yeah, I know, kinda blah, huh? They don’t pop out at you on the crowded store shelves, and they just look… “old”…  so I was tasked with redesigning J&D’s flagship product. (Finally!) Here is an initial sketch they chose – I wanted to take it in a few new bold directions:

Screen shot 2012-10-01 at 10.40.37 PM

Next came working it up digitally…

Screen shot 2012-10-01 at 10.43.09 PM

You can see how I’ve kept the basics of the logo, but started exploring ways to modernize it with a “punchy” logo that should grab attention on the busy shelf…



Thoughts? Hit me up on Twitter at @robchristianson and let me know what you think.


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